Front consists of Sofia Lagerkvist, Charlotte von der Lancken, Anna Lindgren and is based in Stockholm. The women met when they were studying industrial design at Konstfack, Stockholm’s School of Arts, Crafts and Design. Their first joint project was exhibited at the 2003 Stockholm Furniture Fair.
Their works are based on common discussions, explorations and experiments and they are all involved in the projects from initial ideas to the final product. Front’s design objects often communicate a story to the observer about the design process, about the material it is made of or about conventions within the design field. In their past work they have assigned part of the making of design to animals, computers or machines in order to obtain randomness and to question what constitutes good design. Front has been described as a counterweight to the traditionally strict and untrammeled style of Scandinavian design. A typical aspect of the group’s way of working is that their ideas often start from and work with production processes. They are less interested in what things look like than how they are produced, which in turn generates specific forms.
Front has been published widely in international design press and their work has been exhibited at Museum of Modern Art in New York, Centre de Pompidou in Paris and the Victoria & Albert Museum in London. In 2010 Front received the highly prestigious Torsten and Wanja Söderberg Prize for their innovative and creative design.