Strong architectural presence in Claesson Koivisto Rune’s colorful Etage coffee table
One of the most interesting new items at the 2009 Stockholm Furniture Fair is the Etage coffee table,designed by the highly regarded architectural and design firm of Claesson Koivisto Rune. The threedesigners themselves see a clear connection between their many architectural assignments and their newproduct design for OFFECCT. This successful combination of architecture and design lay behind theinspiration for the Etage coffee table series, which grew out of their close cooperation with OFFECCT’sdesign department.
Etage consists of three coffee tables in different colors and sizes. At first glance, they appear to almosthover above the floor. The three table tops protrude in different directions like balconies, revealing theirunderlying architectural inspiration: the table is a mini-building without walls—a building underconstruction. The different levels create spaces for magazines and remote control devices.
Each table features one strong color and two muted colors. Bright green, pink, and orange tones arecombined with more muted shades of blue, beige, and brown. The color inspiration comes from the team’smany trips to South America and Spain for lecturing and teaching engagements. The colors of the Etagetables are an interesting combination of a muted Scandinavian palette, and more intense colors that arealmost drawn from a folk art tradition.
“We were partly inspired by architects like Le Corbusier and Luis Barragán and how they used color,”says Eero Koivisto. “And perhaps we were influenced by the times we live in—we wanted the colors toshow that you can inject color like vitamins to make something bright and energetic. The white roomserves as a stage.”
How can you renew a coffee table? How can you combine its parts to create something new? Theessence of this challenge lies in renewing the basic characteristics and concept of the coffee table.
“Swedes are not very used to bright colors. However, since half of OFFECCT’s products are for export,and people in many parts of the world love color, we're confident the tables will find their owners,” Koivistosays about the Etage tables, which exude architectural elegance and joie de vivre.
Claesson Koivisto Rune (Mårten Claesson, Eero Koivisto, and Ola Rune) design everything from buildingsand interiors to products and furniture. Past assignments include buildings, private homes, offices,exhibitions, advertising agencies, and restaurants. The firm has won numerous awards for botharchitecture and product design, in Sweden and internationally.
OFFECCT is consolidating its position as a leading furniture company at the 2009 Stockholm FurnitureFair. One of OFFECCT’s hallmarks is its collaboration with innovative, internationally known designers. Thenew collection has been carefully composed to reflect the company’s vision: contemporary furnituredesign that exudes Scandinavian simplicity. The furniture has been developed to suit all kinds of corporatecreative settings but is also very suitable for private homes. At least as important as the design and qualityis the company’s comprehensive environmental strategy—something that is unique to OFFECCT. Thecompany is expanding rapidly, and in February inaugurates its flagship shop and showroom in centralStockholm.
For further information and high resolution images visit www.offecct.se or contact:Kurt Tingdal, CEO/Marketing Manager OFFECCT, tel. +46 (0)705-813383 or press contactKarin Sköldberg, Trendgruppen, tel. +46 (0)70-6453575, e-mail firstname.lastname@example.org.