When Alfredo Häberli became a father he suddenly asked himself why there were no exclusive objects designed just for kids and their needs. That question led to the design of Pick-up in co-operation with Offecct. Although Pick-up was originally designed for kids, it has a character that appeals to adults as well. The reason for this may lie in its proportions, its colors, or simply the fact that it looks funny, rather than in its function as a chair, a walking aid or a book/magazine holder. An exclusive version of Pick-.up was made for the Swedish Crown Princess Couple. This Pick-up was made in royal blue and gold, to fit into their home in the Haga Palace, and it is called Pick-up Royal.
“When my son took his first steps and grabbed a stool to help him, I immediately saw what was needed. Pick-up is a combined chair, walking aid and transport facility. Now that my son can walk without difficulty, the PICK-UP has become his car, loaded with all his books. And when he has friends round to visit, he takes them for a ride in his Pick-up”, says designer Alfredo Häberli.